Comcast Advertising Partners with Waymark to Launch AI-Powered Platform for Effortless TV Ad Creation
Comcast Advertising, the advertising division of Comcast, has unveiled a new AI-driven creative platform in partnership with Waymark. This innovative platform enables brands to quickly and affordably produce TV-quality ads, making it easier for advertisers to connect with audiences across the premium TV landscape.
Powered by artificial intelligence, the platform significantly lowers the barriers to TV ad creation by allowing brands to generate ads simply by entering their website. The system scans the site and automatically produces a customizable commercial. Advertisers can adjust messaging, graphics, voiceovers, and even languages to fine-tune their content for different campaigns or audience segments.
“Making media buying easy and impactful is a core mission across Comcast Advertising’s portfolio,” said Dawn Williamson, Chief Revenue Officer, Media Solutions. “Thanks to our Waymark partnership, we are excited to extend this mission directly to our Media Solutions offering. Advertisers now have a fast and affordable way to build TV-ready ads for delivery across news, entertainment, live sports, and other premium video destinations.”
Television remains a powerful medium for reaching large audiences, but high production costs and long lead times have historically made it difficult for many brands to participate. This platform is poised to change that by democratizing ad production and putting creative power directly in the hands of marketers.
“Our collaboration with Comcast Advertising’s Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising,” said Hayden Gilmer, Vice President of Revenue at Waymark. “AI is helping advertisers reach new potential, and the ability to create effective, high-quality video ads in minutes is a powerful shift. Combined with access to premium inventory, it gives businesses of all sizes the creative edge they need to compete on TV.”
Since its launch, thousands of new video creatives have already been produced by advertisers using the platform, many of whom are new to TV advertising.
“The process was insanely easy, and the finished product was better than anything I could have done. The ad that the AI tool put together was great at drawing your attention without going overboard,” said Melissa Cowan, Head of Marketing and Advertising at Metal Roofing Supply in Little Rock, Arkansas.
“Being able to illustrate what we can offer clients is crucial to our business, so being able to easily build TV ads with Comcast has been a gamechanger for us,” said Jairo and Josselin, owners of MD Contractors, Fences, Decks & Patios LLC.
“When we opened a new store location, we wanted to get the news to as many people as possible but the time and investment to make a commercial made TV feel out of reach,” said Bill Gray, Owner at Atlantic Coast Appliance. “Comcast made it so easy for us and we were airing in market before we knew it, and can’t wait to do more.”
The collaboration with Waymark emerged from LIFT Labs, a Comcast NBCUniversal initiative that connects startups with internal teams to explore strategic partnerships and accelerate innovation.
This launch coincides with the formation of a new Media Solutions team within Comcast Advertising, designed to simplify access to its media assets. The team offers a single point of entry for local and national advertisers to buy across traditional TV, streaming, and multiscreen formats—either individually or bundled—to create tailored advertising solutions.